Note: This came to me in the middle of the night, so I apologize in advance if it doesn’t make perfect sense.
The iPad mini is pretty much the perfect iPad. I’m sure you’re heard that before, but it’s just a nicely shaped (size & weight) reading, gaming, and viewing experience (I have not really typed on it, I am writing this post on an iPhone 5s).
We are about to visit my girlfriend’s father, who is the proud owner of an iPhone 3G, which he was conned into by Orange, his phone provider, in 2012. I’m sure he would love the mini over the 3G, but his first question will be: can I do with it what I do with my phone? And my answer will sadly be: no.
Then I thought about the positioning of a future iWearable device. It’s small and will have little value as an iPod or iPad. But how about a hotspot of sorts? How would it be if it simply transmitted a signal to other devices, along with basic watch functionalities? It would, of course, be able to open doors and unlock your Mac, but what about bringing in a mobile wireless signal to my girlfriend’s dad’s iPad mini?
His generation is of course the perfect audience for a watch, as is anyone that ever wore one in their lives. That generation with their fat fingers and bad eyes (sorry oldies), would both love a watch and a big screen. They would love to call heir relatives on the bigs screen and… perhaps… on their watch?
What if the iWearable had basic functionalities like weather and notifications (non-vibrating please!) and could be held to your ear for an incoming call? What if it no longer requires a mobile chip to be inserted into the iPad or iPhone for that matter (the iPod touch, basically), and its price is covered by the premium iPod & iPad owners have to pay for that functionality to be built in?
I can see a couple of positioning problems, but also plenty of wins for Apple. The separating of cost to consumer is one. An iPhone or iPad with a mobile chip is pretty expensive. An iPad or iPod touch without it isn’t. That expense was often covered by mobile contracts, which have generously subsidized the device cost, but competitive pressures of cheap devices are pushing down margins for everyone. What if this subsidy would only need to cover the iWearable (100-300 euro/dollars) and the other 200-400 was the bigger device, covered by consumers themselves? What if this device also allowed for thinner iPads and iPhones with longer battery lives?
An iWearable will always have limitations, but any Apple device should do one thing very well. To me it seems that being a hotspot could be that One More Thing(tm). Well, let’s see if Gruber has anything to say about it.